Salesforce is everywhere, but it’s not the only option. We did the research. These are the easiest alternatives to use that won’t break your budget.
One of the most popular ways to learn about your clients and improve their experience is building a customer journey map, and one of the most widely used ways to collect data to build one is customer relationship management (CRM) software.
Salesforce made their bones by being affordable and easy to use. But since they emerged on the scene in the early 2000s, has anyone else built on that model—or improved on it?
We took a deep dive into Capterra’s directory of 600+ CRM products to answer that very question.
Selection criteria for our Salesforce alternatives

The three top products listed below have two main features in common:

1 A pricing option lower than $25/user per month (which makes CRM much more affordable, especially for smaller companies).
2 Aggressively easy to use (which makes CRM a more approachable option for businesses that don’t have as much experience with this type of software).
With all of that in mind, let’s take a look at the products listed below (in alphabetical order) and how they compare to the giant that is Salesforce.

Salesforce alternatives you can actually afford (and quickly learn to use)

The above chart is a great place to start, but let’s get a little more granular with our alternatives and what makes them so appealing.
HubSpot CRM
Chances are, you’ve heard about HubSpot. Started in 2004 by MIT alums, the company coined—and built an entire business around—the phrase inbound marketing.
HubSpot CRM focuses on centralizing data. This means that all information about your customers and all interactions with them are logged in a single highly-visible location. All such interactions can also happen in real-time.
This system’s complete automation makes it a great resource for smaller businesses that are less familiar with CRM software.
What reviewers liked:
• You can make calls from inside the software, which are recorded and logged for continued data centralization.
• Users say that the software’s interface is aesthetically pleasing and makes it easy and fun to use.
• It can be integrated with the rest of HubSpot’s software suite.
What reviewers would like to see improved:
• HubSpot CRM received a low functionality rating; it can be a challenge to get everything you want out of the program, especially as your company grows.
• The mobile app doesn’t offer the same ease of use or reflect the full scope of the desktop system.
• Most popular with: People who work in the marketing and advertising industries
Launched in 2017, Freshsales is an offering from Freshworks (then Freshdesk) as a CRM system for high-velocity sales teams.
Their focus on automation saves users time and resources, while centralizing leads and customer profile data. This system is a great option for companies with little experience in the world of CRM, or smaller companies with limited budgets.
What reviewers liked:
• The company’s stellar customer support (Freshsales has a score of 93.1 / 100; category average is 84.7).
• The software’s real-time visitor activity trafficking (which helps with intent-based marketing and lead scoring).
What reviewers would like to see improved:
• Because it’s a relatively new product, Freshsales is still ironing out a few kinks and is prone to change. In other words: Don’t get too comfortable with the product as-it-is.
• Some users noted that the system can run frustratingly slow at times.
• Most popular with: People who work in the IT services industry

Still not satisfied? Or already satisfied?
If none of these jump out as the right choice for you, check out the rest of our CRM software directory.
If you’ve used any of these before, don’t forget to leave a review on their product page.
And, if you feel like I’ve missed a top Salesforce alternative for CRM, let me know in the comments below.

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